Monday, December 3, 2012

Why the world's first iPad-only newspaper should be its last



To no one's surprise, Rupert Murdoch's News Corp. announced Monday that The Daily will cease publication on Dec. 15 after less than two years in existence. In a statement, the media baron eulogized The Daily as "a bold experiment." That's certainly one way to describe a news outlet whose content was available neither in print nor on the Web nor on most mobile devices.

According to Pew Internet, one in four American adults owns a tablet. Of those, market research suggests that a little more than half own an iPad rather than an Android.iphone protective case And of those, my guess is that precious few saw good reason to prefer an iPad-exclusive news app to the iPad versions of much larger news organizations like The New York Times.

Murdoch surmised correctly that online news consumption was beginning to move from the Web to mobile devices. But The Daily missed the whole point of digital publication, which is that you can reach a vast, worldwide audience across a wide array of platforms without having to design entirely separate products for each one. It's one thing for general-interest magazines like Slate, Salon, Buzzfeed or the Huffington Post to do away with the huge costs and constraints of a print product. Once you've done that, narrowing your focus to a single device limits your audience far more sharply than it limits your expenses.Now you can cost effectively mount a ipad bluetooth keyboard in conjunction with your RAM Tablet mounting solution using this design.

In a press release, News Corp says The Daily's founding editor in chief,All kinds of jordan shoes for girls are on sale now,choose jordan shoes you like best.Only a very small number of pairs are being made available as part of adidas' push to move into the collectible and sportswear market, which Nike and authentic jordan shoes has dominated for years. Jesse Angelo, will become publisher of the New York Post, and some Daily staff will move to the Post as well. Here's Murdoch's full statement:

From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation.

Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term. Therefore we will take the very best of what we have learned at The Daily and apply it to all our properties. Under the editorial leadership of Editor-in-Chief Col Allan and the business and digital leadership of Jesse, I know The New York Post will continue to grow and become stronger on the web, on mobile,Sadly, the iPad doesn't have either a USB port or an SD slot, but Apple sells the Apple ipad camera connection kit for £25.At the time when the rather initially jordan basketball shoes came out, they were incredibly distinct times. and not least, the paper itself. I want to thank all of the journalists, digital and business professionals for the hard work they put into The Daily.

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